Veera Kokko

Experience and capabilities

Across five roles in marketing, business development, retail and luxury hospitality, I developed a strong understanding of business operations, customer behaviour and the coordination required to deliver results across markets and teams.

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Experience

Five roles, three countries

Dovideq Medical Systems

Overijssel, Netherlands

Sep 2024 – Aug 2026

Sales & Marketing Assistant

A two-year role at a medical technology company, working across market intelligence, international business development and marketing execution.

What I did

  • Researched target markets, analysing market environments, competitors and potential distributors
  • Identified and evaluated potential business partners across multiple countries
  • Improved lead management and developed a new CRM segmentation structure, giving better pipeline visibility and more consistent sales reporting
  • Created marketing content and supported SEO initiatives, contributing to more organic traffic and better blog and newsletter performance
  • Coordinated international client meetings and company visits

Skills it shows

  • Market research
  • Competitor analysis
  • International business development
  • CRM processes
  • Content & SEO
  • Project coordination

Saxion University of Applied Sciences

Overijssel, Netherlands

2022 – 2024

Business Case Consultant (team-based projects)

Consulting projects for real companies, including Dovideq Medical, Velda BV, Eaton Corporation and SKEPP.

What I did

  • Conducted market research and prepared strategic recommendations
  • Presented data-driven solutions to management teams to support growth and international expansion
  • Worked in multidisciplinary teams, strengthening project management and cross-functional collaboration

Skills it shows

  • Strategic thinking
  • Business analysis
  • Structured problem-solving
  • Presenting to management
  • Teamwork

Bestseller

Overijssel, Netherlands

Jan 2022 – Jul 2024

Sales Associate

Fashion retail in a fast-paced store, alongside my studies.

What I did

  • Gave personalised service to a diverse customer base and improved the overall customer experience
  • Helped customers with purchase decisions and contributed to sales performance

Skills it shows

  • Customer understanding
  • Consumer behaviour
  • Communication
  • Sales

Freycinet Lodge

Tasmania, Australia

Dec 2021 – May 2022

Guest Services & Reservations Coordinator

A premium nature lodge welcoming guests from around the world.

What I did

  • Delivered premium service to more than 1,500 international guests
  • Managed reservation logistics and daily operational coordination
  • Resolved guest issues efficiently to keep the experience seamless

Skills it shows

  • Operational coordination
  • Attention to detail
  • Problem-solving
  • International communication

Pullman Bunker Bay Resort, Accor Hotels

Western Australia

Sep 2021 – Dec 2021

Front Desk Receptionist

The front desk of a five-star resort.

What I did

  • Provided high-quality service to more than 1,000 international guests, to five-star standards
  • Managed check-ins, accommodation arrangements and guest enquiries
  • Worked across departments to improve efficiency and guest satisfaction

Skills it shows

  • Service excellence
  • Adaptability
  • Organisation
  • Teamwork

Education and certifications

Education

  • Bachelor of International Business AdministrationSaxion University of Applied Sciences, Netherlands, 2022–2026. Focus on entrepreneurship and conscious / sustainable business practices.
  • Erasmus exchange projectUlm, Germany
  • AFS exchange yearBrazil, 2016–2017, with intensive Portuguese studies
  • Finnish Matriculation ExaminationKuopion Taidelukio Lumit, Kuopio, Finland

Certifications and courses

  • Email MarketingHubSpot Academy
  • Fundamentals of Digital MarketingGoogle
  • Fundamentals of MarketingWharton

Languages

  • FinnishNative
  • EnglishFluent
  • PortugueseGood working proficiency
  • SpanishSatisfactory working proficiency

Core competencies

Branding and creative development

  • Brand concept developmentHairloom Maison, Véra Helmina
  • Brand storytellingBoth brand books and founder’s letter
  • Creative research and visual explorationMoodboards, symbols, palettes
  • Brand positioning and identityCategory, proposition, values, archetypes
  • Content creation and art direction explorationPhotoshoot, social carousels
  • AI-assisted visual and concept developmentHairloom and Véra Helmina visuals and films

Marketing

  • Market research and competitor analysisDovideq Medical Systems, Saxion projects
  • SEO and keyword researchDovideq Medical Systems
  • Blog writing and content developmentBlog and newsletter content at Dovideq Medical Systems
  • Email marketingHubSpot Academy, newsletter work at Dovideq Medical Systems
  • Sales and customer experienceBestseller, hospitality
  • International business developmentPartner search at Dovideq Medical Systems
  • CRM segmentation and lead managementDovideq Medical Systems

Project execution

  • Project coordinationClient visits, team projects
  • Stakeholder managementInternational clients and partners at Dovideq Medical Systems, management teams in Saxion projects
  • Organisation and logisticsReservations, operations
  • Cross-functional collaborationSaxion teams, hotel departments
  • International communicationFour languages, guests from everywhere
  • Analytical thinking and problem-solvingResearch and recommendations
  • Customer-focused executionRetail and five-star hospitality
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