Collections
Pieces with a story to tell
Introducing two maisons through the pieces that each has a story to tell: the Kielo French pin by Hairloom, a sculptural hair jewel in four colourways, and the first natural stone creations from Véra Helmina.
01 · Hairloom Maison
Hair adornment as legacy
One hero piece carries and holds the stories of her life: the Kielo, Finland’s national flower, cascading over a single sculptural form.
The proposition“The first luxury maison in the world to honour hair with the artistry of fine jewelry.”
Hairloom Maison · Legacy Hair Jewelry™
The Kielo French pin
A sculptural design inspired by the Nordic kielo flower, reflecting the founder’s roots. The stone catches the light, while the different colourways represent the different eras of the founder’s life. Designed to be timeless, personal, and passed down through generations. Hair adornment as legacy.
LilacSoft lilac with pink marquise stones
- 01
Form
Soft volume, purity of line and sculptural restraint: a single uninterrupted silhouette where nothing is added that does not serve beauty.
- 02
Colour
Each colourway is a fragment of a place that shaped the founder’s life, and a symbol of global womanhood.
- 03
Meaning
A modern heirloom: designed to be worn, hold memories and to accompany the ritual of getting ready.
02 · Véra Helmina
The debut collection
Natural stones and freshwater pearls with gold-touched details. Each piece starts from a memory, a landscape and its colours: “saudade, made wearable.”
A bittersweet longing for someone, somewhere or something meaningful that is absent, remembered or cannot be experienced in quite the same way again.
Packaging