Veera Kokko
Strategic Brand World CreatorI turn creative vision into commercial results. With a background in sales, marketing, business development and luxury hospitality, and years of living and working in Finland, Brazil, Australia and the Netherlands, I bring both the eye and the strategy. I have a BBA in International Business Administration from Saxion University of Applied Sciences, and I built two brands from scratch: Hairloom Maison and Véra Helmina.
- Looking for
- Full-time opportunities in branding, event coordination and marketing, among other related roles
- Education
- International Business Administration (BBA), Saxion University of Applied Sciences, Netherlands
- Experience
- Marketing & Sales, CCO Assistant, Luxury Hospitality, Team-Based Business Consultant
- Languages
- Finnish, English, Portuguese, Spanish
- Based in
- Kuopio / Helsinki, Finland. Willing to travel for the right opportunity
Selected work
Two brands, two feelings
Each project walks through the idea, the strategy, the visual world and the product.
Hairloom Maison · Luxury hair adornment
Hair adornment as legacy
Modern heirlooms for life’s becoming: brand strategy, visual world and the Kielo French pin.
Step into the world
Véra Helmina · Natural stone jewellery
Saudade, made wearable
From one Portuguese word to a debut collection, a photoshoot and educational social content.
Step into the worldWhat I bring
Creative vision combined with commercial strategy and execution.
From creative vision to tangible reality
Turning abstract ideas into distinctive concepts, cohesive brand worlds and experiences people can see, feel and connect with.
ProofVéra Helmina began with the Portuguese word saudade and evolved into a collection, photoshoot and complete brand book. An initial feeling became something tangible.
From strategy to execution
Connecting the bigger picture with the details that make it happen, balancing creative ambition with research, structure and business objectives.
ProofHairloom translates the emotional territory of self-reverence into a defined brand positioning, category ambition and archetypes, creating a strategic foundation for creative decisions.
From international experience to fresh perspectives
Bringing cultural awareness and an outward-looking mindset to challenge assumptions, connect ideas and uncover new creative possibilities.
- Finland
- Brazil
- Australia
- The Netherlands
Nordic greens
Brazilian ambers
Australian ocean blues
ProofHaving lived, studied or worked in Finland, Brazil, Australia and the Netherlands, with experience travelling to more than ten countries, these influences find expression in Kielo’s pin colourways: Nordic greens, Brazilian ambers and Australian ocean blues.
From individual initiative to collective progress
Combining empathy, accountability and a hands-on mindset to help teams collaborate, take ownership and move forward together.
At Dovideq Medical SystemsBuilding a new CRM segmentation structure and coordinating international client visits required both independent responsibility and collaboration across client relationships.
Across self-initiated projectsThe same ownership has carried ideas from first concept through to finished brand assets and launch content.
Collections
Pieces with a story to tell
Choose a colourway of the Kielo French pin, or open a Véra Helmina piece to see it up close.
Hairloom Maison · Legacy Hair Jewelry™
The Kielo French pin
A sculptural design inspired by the Nordic kielo flower, reflecting the founder’s roots. The stone catches the light, while the different colourways represent the different eras of the founder’s life. Designed to be timeless, personal, and passed down through generations. Hair adornment as legacy.
LilacSoft lilac with pink marquise stones
Véra Helmina, debut collection
All 12 piecesEditorial
Content that builds the brand
Instagram carousels and post series, written and designed for both brands.
5 slidesBefore diamonds, there were pearlsVéra Helmina carousel, from the oldest known gem to “the most expensive dinner in history”
4 slidesThe secret behind every luxury pearl necklaceVéra Helmina carousel on the silk knot
3 postsHairloom PhilosophiesHairloom Maison post series: softness, intention, presence
Contact
Looking for someone who bridges vision and commercial strategy, and brings it all to life through thoughtful execution? Let us get connected.